I see this happen all of the time online. But the competitor doesn’t sell for $5. He sells for free. And still the companies make a profit and continue to produce software and innovations. Without going through the entire model, I’ll simply say this. If you can’t provide more value as the originator than as the thief to make up the difference (assuming you have similar production and distribution costs) then you should have worked on something else, because your investment was wasted, your time misspent and your own creativity overvalued.
If any Joe Blow can copy your product, reproduce it 20 times cheaper than you, and provide the same or better support, documentation, upgrades etc, your model wasn’t unique enough to command the investment or selling price you thought it would.
I’m going through something similar with friends of mine who “invented” a product, spent $250,000 getting it to market, to only find out that the market is $10,000 in gross sales a year. All they looked at was scaling up the returns to wealth in less than 2 years, not judging the size of the market, or the competition, or the costs or anything else.
I don’t care if you spend 1 million hours and $10 trillion dollars. The bottom line, is that the market can recreate your “value” for less than $5 and still make a profit. That’s what it is actually worth once it leaves the creative phase. That’s why there is a difference between the quality of some ideas and others.
Btw, I am all for licensing. I have no issue with that. I have no issue with enforcing licenses. But if your product isn’t very good, or your pricing is out of whack, or the market won’t bear the inconvenience (however much that is), or someone else can make your product better by refinement or adding value, all of the contracts in the world won’t keep you in business.