It would seem to me that the kind of “convincing” of the type you are talking about would only have to be done in the initial stage…getting the first people to accept something that no one else even knew about. It would also seem that’s already largely been done.
And I mean, who “convinced” you to use PDF format? Did someone sit you down and explain benefits? Or did you start using it because it was useful in your exchanges with other people because they were using it? How were you “convinced” to use a telephone? Email? Did someone have to persuade you of any benefits or did you try them out after enough people were using them that you felt is was worth your while to do so?