This is basically how I feel about the issue. Leftists devote an endless amount of time and effort toward proving that individuals aren’t completely egotistical and greedy, then reject green capitalism on the basis that people couldn’t POSSIBLY voluntarily turn to ecological goods (viz. electric cars) because they are somewhat less cost-efficient than polluting goods. People have already come to consider ecological characteristics of goods valuable (organic food, fair-trade coffee, etc.) so there is no reason that this can’t apply to things like vehicles and energy production.