To make libertarianism about morals is to put the cart before the horse. Rather than advocating for market order because it produces material wellbeing (efficiency), such a backwards approach simply applies the label “libertarian” to whatever aspects of the market seem to produce material wellbeing. As such a moralizing libertarian theorist gains more information about market processes and other natural orders, he or she revises the theory and proceeds to call that libertarianism. The alternative to this pointless game of No True Scotsman is to realize that the market knows best, and simply get out of its way.