It’s very clear that beer and wine are in great demand no matter where you are in the world. My question is, why is beer marketed more? If I were asked, today, “When was the last time you saw a commercial for wine?”, I would have to say, "I don’t I think I ever saw one."So how is it that the wine industry stays in as much demand as beer, without ever having to market itself?
ask someone in the beverage industry or the advertising industry
There are so many different reasons for this, and so many reasons why it might change relatively soon, that I’m not sure I should try to list them all off the top of my head, but primarily, there is no BUD LIGHT of wine. No massive advertising budget to co-inside with major sporting events.
Again this may change. Small breweries can no more afford advertising, than small wineries. There are some medium sized breweries that have gained strength in the last 15 years, but again it’s like the comic book industry, the difference between the biggest FIVE and the second biggest FIVE is pretty big.
Also wine production is a HEAVALY regulated (at least in Europe), and internationally litigated industry. They prefer enforced tradition, over advertising. That’s the most simplistic answer.
There are actually beer distributing companies that go directly to bar owners, as opposed to wine distributing companies (at least as far as I know). Beer distributers have a much more aggresive campaign to set up a good report with bars (at least from my bar owning experience). Also, while wine may be growing in popularity I still don’t think it compares to the popularity of beer. Nor does wine have nearly as big of companies (such as bud/stella, miller, blue moon, bass, guiness, etc) which means it has less marketing power. Even if wine has grown to comprable sales, it is marketed in a different format. It’s not really known as, “lets go to the bar and drink a lot of wine”, at least not in my area (the great lakes).
This is all an American perspective, I have no idea what the situation is like in Europe
Wine has a completely different target market.
Do you think its smart for a wine company to advertise at a Nascar Championship? C’mon… now. lol
The Wine demographic are more likely to be reading papers, than watching television.
And the high end brands sell themselves, by word of mouth, wine tasting events, top restaurants etc…
The sheeple aren’t a factor.
-
wine people can still be sheeple, they just have different sensabilities and stereotypes (like no logo, or I hate big business/ anything mainstream )attitude)
-
Microbrewries with low advertisments/ connections are very popular amongst certain groups of people (and their popularity is growing rapidly). Much of their marketing techniques are somewhat on par with how a lot of wine techiniques are. Many of these brewers have no appeal to the “Nascar crowd” and appeal more towards “yuppies” who go green, have no TV, and vote for Obama, if you want to play the very broad stereotype game.
-
Just because someone drinks Bud, Pabst, or whatever dosen’t make them sheeple. If that is a point you were trying to make I find it insane.
-
Regulation (read “government interference”)
-
I’ve seen wine advertisements in wine magazines.
I remember watching Dave Ridley’s clip on Youtube regarding a Freestater brewery’s problems with just getting a label approved. In this case, the label had the engraving of the NH capital dome with the American flag flying high, and it was rejected because of the flag. So, the brewery defaced the flag image by swapping the stars on the blue field for the hammer and sickle. And that version of the label got approved. Freaky…
I can assure you from first hand experience that trying to start selling independant brew is a very difficult feat. It favors the rich and well connected, and raises the price of beer significantly. I despratly wanted to try and encourage local brews (which was hopefully going to lower my inventory costs) in my bar, but it was so impracticle the idea was squashed in its infancy, and I had to continue ordering the same beer from the 3 mega corporate distributers.
It put s me in awe to see a small business man (who didn’t start off insanley wealthy) to not be at least reasonably free market. It is a rarity to find the types, but I have met one or two, and if memory serves me correct one was someone who inhereted so much wealth before he opened a business it didn’t matter and the other just wanted a subsidy.
I’m seriously contemplating being a professional craft brewer. I’ve done it at home for some time, and I’ve fallen in love with it.
Did I hit a nerve? lol. I was giving a general answer, if you want to gripe over semantics be my guest. And no it wasn’t the point I was trying to make, which I think was fairly obvious.
-
I’d tend to disagree with that characterization. They agree with the mainstream, just associate with higher quality goods/services.
-
I know. And I am.
-
Obviously. It wasn’t. Thanks for trying though.
I am sorry, I guess I did not read your post correctly. If you can though, please explain the sheeple comment you made at the end of your original post it may clear up what you were trying to get at on your OP for me. Thank you.