You have the exact right idea, Clayton, especially about how to attract leftists and environmentalists. The same methods that are used in EvPsych can be used in economics, and vice versa. One of my very first posts was addressing this question from the reverse end: Aren’t fruit trees (genes) actually just like capitalists? It’s just an example, because fruit trees have obvious symbiotic relationships with animals. They provide services (health, satiation) much like Google does with Adsense. They compete in the marketplace and develop their technologies to extreme degrees, taking entrepreneurial risks and making profits or taking losses.