I’ve been thinking lately that many fine institutions and persons have been going about promoting the messages of liberalism, classically understood, through the scholarly approach a bit too much. You will notice that our ‘movement’ has not reached too wide a sector of society in general. Why is this? Because the majority of people do not really care much for essays, history books, and pamphlets. I really believe that is the case, and yet for the past 30 years or more liberals have been doing this same strategy with somewhat small success but not much.
So what do the majority like? Aesthetics. Appeals to the senses. Things that excite them, visually, audibly, etc.
An animated lesson in economics alone could, if widely released in theaters, reach far larger an audience than any of us ever could typing away at our computer screens. Our opponents realized this fact long ago, which is why the media is full of their crap; but it is possible to get attention this way.
How do we raise money for such a venture? The way Ron Paul got money.
What angers me is the fact that this “Campaign for Liberty” is going to spend 5 million dollars on pamphlets, rallies, and other useless “Preach to the choir” methods. It won’t work.
I realize a lot of you guys are convinced that you will all get your rifles one of these days and go storm the capitol building and instate your restored republic. To that I say, good luck, perhaps you should go back and read Liberalismus one more time… Mises knew exactly what happens minorities that rule against the will of the majority. It doesn’t last long.
Let’s look at it from the laissez-faire approach, the consumers don’t like our product, despite the fact that it is free. Our marketing, although doing a swell job at keeping regulars, are not making much headway. I am not saying that we should abandon scholarly work, but that we should expand into the other spheres of influence. We gotta attract new buyers.
No liberal revolution will work unless it has the backing of the populace, pure and simple.
How do we do that: Aesthetics. Music, movies, games, etc. - Hell, be creative.
We can do it!