How Do You Explain the Upward Sloping Demand Curve?

I’d like to expand on this point for the OP. Prices convey information about a product. It might be the case that $20,000 is too low, or lower than one would reasonably expect for the particular item. If potential buyers heed this, they will ask themselves, “What the seller not telling me about this product? Why is he charging such a low price?” They may conclude that the seller is hiding some information which might otherwise cause the buyer to reject the offer.

One anecdotal example - and an extreme one at that - is the market for puppies. I’ve heard that if your dog has a litter and you need to get rid of them, offering them “Free to a good home” is worse than attaching some nominal price, like $50. People are averse to free or cheap in some instances…

Here’s the bit from Salerno:

He was gracious enough to let me share his knowledge with you. Also, I’d take a look at this. I’ll ask Block if I can link his paper as it’s not published.

That fallacy doesn’t occur if people are able to figure out on their own what something is worth.

Some people just want to buy something expensive, regardless of quality.