This is said to be one of the several reasons why experiments cannot be usefully conducted on an economy or on human beings. But what does it mean? Why do people change their behavior when they know they are being watched? Apparently, in quantum mechanics, the process of observing sub-atomic particles entails shining light on them, and the light interferes with the behavior of the particles being observed. But what is the meaning of this sentence when we are dealing with human beings? Are we talking about toy “lab experiments” where researchers attempt to simulate the market or find out the effect of incentives on people? I mean, even here, who cares who’s observing you?
Callahan writes: “if the person running the experiment is liked by the subjects, they will often try to figure out what result he wants, and act to bring it about.” That seems like a bit of a stretch. An experimenter need not appear in person in front of the subjects; he can give them all the instructions with the help of a computer. In addition, the experimenter presumably wants to learn from the experiment; he has no preconceived ideas or desires of how the experiment “should” turn out. Why should he want any particular result?
Callahan goes on to state the opinion that people learn from one experiment to the next and adapt, nullifying the results of the previous experiment. But they also learn in the real world. This collapses the “different behavior when observed” reason into “people themselves change” reason: in particular, their desires, beliefs, and powers change, unlike elementary particles. In other words, for humans past behavior is no guarantee of future results. I fully agree, but why make it look like observation changes human actions?
Thanks.