Dustin, the American media has had a New Deal inclination since…well, the New Deal.
What we need to understand is that New Deal and post-New Deal reforms were very radical and very complicated. In any given circumstances, there would have been horrified mass rejection of sudden and dramatic changes being brought in and pulled back forth so quickly, under a system of policy experimentation.
Some well-intentioned journalists in the media decided that even if their job was to report the dirty hard facts no matter what, they needed a code of ethics to support what they felt was a cohesive society. In order to prevent reaction, and in the name of progress, they had to keep soothing people about policies that even they themselves did not understand, because they were hoping that those policies would succeed faster if people did not oppose reform.
Skepticism about reform and the worries about the great and dramatic costs of reform was labelled Reactionary behaviour in the entire western word, not just US. To be a Reactionary meant that deep down, you probably wanted to invite conflict and create further dissent. Perhaps divide society and gain power.
It’s not that the media initially had a bias per se. They felt that even if all sides are correct, there needed to be limits of tolerable dissent, so that people were optimistic about the future. Exalting Progress and condemning Reactionaries was common in western Europe as well, and even with Agrarians, Liberals, Labours, Conservatives, Christian Democrats, or other parties, all parties started falling in line within the bounds created by the Social Democrats. The media helped them out, even if they did not fully support Social Democrats. Always, they felt there had to be limits of tolerable dissent.
As the fringe lunatic David Icke once said, we have out-sheeped the sheep, because we do not need a shepherd, we keep each other towing the line. The media is one of the first lines of opinion vigilance, and ordinary people follow.
All the same, where there wasn’t a single New Dealer media style bias, there was fragmentation. In Netherlands and Austria, there once used to be separate schools, hospitals, radio stations, newspapers, TV channels,.etc targetted towards Liberals and towards Social Democrats. It was believed that those who want reform should do it in their own small sphere, and not impose it on the rest. It was considered a “victory” when this fragmentation was destroyed, and when a single party could impose its vision and dream on everybody, starting with the time when Bruno Kreisky became the PM of Austria.