Panera runs profit under a pay-what-you-can system

http://www.chicagotribune.com/business/breaking/chi-panera-adds-paywhatyoucan-cafe-in-chicago-20120620,0,4523902.story?%3Fasdf

Gasp!

The line between “for-profit” and “non-profit” is blurrier than you might think.

You mean price discrimination works and people are generally honest and giving as opposed to blood thirsty lunatics who would cut each other’s throats for a sandwich? Wow, who would have thunk it…

What places “slashed prices” when all of their costs started rising? Far as I can tell food has gotten more expensive. Shouldn’t that read something like “raising prices”?

I think it’s meant to be understood in terms of focusing on quality instead of slashing prices. Both can be used to (hopefully) obtain more revenue than previously.