+1 MMMark, well said…
I want to underscore that there is a moral dimension to this, as well. The whole point is that consumers matter (that is, people matter) and that’s a value judgment. If we can “define morality” any which way as the moral nihilists like bloomj would have it, then yes, we could say “the purpose of society is to have well-policed roads and to always catch the bad guy, even if that means napalm” and that would just be one way of looking at it.
But the fact is that there are laws of morality because there are laws of human nature. What’s worse is that the lobotomized nihilists completely miss the fact that the laws of human nature (and, thus, morality) are value-free facts!
Clayton -