Video Game Content Copyright

Would this work under Libertarianism? How would copyright work in this case?

There are no IP’s in Libertarianism, Ideas are not scarce and thus cannot be property. “Piracy” is the main reason why most videogames are on consoles now, so videogames would continue to be made with no IP’s. There probably would not be too many full production games on the PC though.

I also find it funny that they have exclusive rights to John Madden’s image and name. As if all the other football video games are dying to use them.