I’m watching Steve Jobs’ interview for the Smithosian Institute.
He makes the point that eduction is preceived as “free” and, thus, parents don’t pay much attention to the product (the schooling); they don’t do comparison shopping. This is in contrast to automobiles, which is a large expensive, and for which vats amounts of information exists. Also, the automobile companies makret 24/7 about how their products are better than the competitors, unlike the schools. So, what I realized is that the iPad and its marketplace are partly an attempt to subvert the eduction system.
The iPad is the school and the (educational) apps and books are the education materials. And they surely are, and this is why iPads are being used as such. They are replacing–or, at least complimenting–the educational system.
I wouldn’t be surprised if this was partly his intention with the products. Oh, hey, and it totally side-steps the political system; that is, educational reform via politics.
Y’all oughtta watch the video. I’ve linked to where the good stuff begins: http://www.youtube.com/watch?v=121ofj_l6vM&feature=player_detailpage#t=735s